With the launch of our Valentine’s Day Capsule Collection last week, let us take you behind the scenes of our recent capsule campaign!

LOCATION

Shot at our favourite photography studio in Brunswick, we set up the studio with dried flowers and an art easel to create the perfect background for our Valentine’s Day campaign. The large windows and white walls of the studio provide us with the right amount of natural light and warmth, which helped bring the whole romantic atmosphere together!

 INSPIRATION

The inspiration for our Valentine’s Day photoshoot was to recreate a picture-perfect backdrop, as if you stepped into the pages of a romantic novel. Our colour palette consisted of warm whites, beiges, and pinks to complement the charm of our lovely model, Alli Eva, and our Valentine’s capsule collection pieces – the Aiko Heart Hoops and Mini Heart Charm!

STYLING

Our Creative Director, Chi, and our gorgeous MUA, Zoe Karlis, have teamed up to create the lovely looks seen in our Valentine’s Day campaign. The makeup looks were kept quite minimal, with washes of pink to match the beautiful pink and floral linen dresses Alli wore. The cottage-core styling also paired well with our set and our jewelry!

A mix of all-time faves and new releases were featured in our shoot, to show how well it can be styled with different pieces!

We hope you all had a wonderful Valentine’s Day filled with love and romance. Remember to continue to spread the love, joy, and positivity every single day!