Behind the Design: Zodiac II Collection

Behind the Design: Zodiac II Collection

I’d be lying if I said that I wasn’t interested in astrology. I've always found it fascinating to see how certain traits really do define each star sign. This curiosity and love for astrology inspired me to create something special for all the zodiac enthusiasts out there.

Our original Zodiac Collection quickly became a favourite among our customers. It’s been five years since I first introduced it, and now, I’m excited to bring it back in a new, enchanting way with our Zodiac II Collection. However, there's more to the story that motivated me to breathe new life into this beloved collection.

When I launched our first Zodiac Collection, it was an instant hit. The intricate designs and thoughtful representations of each star sign resonated deeply with our customers. However, after only six months, our original Zodiac Collection was copied by other brands, including fast fashion brands Shein and Temu to name a few. This drove me to trademarking my designs to protect it, but for anyone who has been through fighting copycats - it’s an endless road, even if you have your own trademarks in place. 

 

 

While it was disheartening to see our designs imitated, it also fueled my determination to not let the ‘copycats’ get to me. I decided to refocus my energy towards what others can’t copy - my creativity. And so Zodiac II was born!

This new collection features 12 pendant necklaces, each with double-sided pendants and a mini zodiac sign to match. Each pendant captures the essence of its zodiac sign, making it a unique piece of art you can wear every day. I wanted to make sure that each necklace was not just a piece of jewelry, but a meaningful representation of your astrological identity.

I have also created each design based on our original tarot card inspired original collection. Each piece is also crafted with our 18K Gold Fill finish (a S-kin signature!) and a material perfect to wear every day. Plus, the necklaces are designed to be safe for sensitive skin, true to our ethos.

One of the most rewarding aspects of designing the Zodiac II Collection was hearing from our customers about how much the original collection meant to them. Many shared stories of how they found me and my small business and decided to support us during COVID lockdowns. So many of you reached out whenever there was a zodiac seen ‘in the wild’, alerting us to the many countless copies all over the world. 

We believe everyone has a story to tell, and I wanted to share mine. I hope that our second installment of Zodiac gives you a beautiful way to share yours. Whether you’re a fiery Aries, a nurturing Cancer, or a wise Capricorn, there’s a pendant that speaks to your soul.

The Zodiac II Collection is more than just a set of beautiful necklaces; it’s a testament to our commitment to quality, creativity, and personalisation. Despite the challenges we faced with our original collection, we’ve come back stronger with designs that are not only enchanting but also deeply meaningful. So, whether you’re looking for a special gift or a way to celebrate your own star sign, our Zodiac II Collection offers something truly unique and inspiring.

I hope you find as much joy in wearing these pieces as I did in creating them. Explore the magic, embrace your sign, and let your zodiac story shine with our Zodiac II Collection.

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